Guy next door / casual
Relaxed, real, unpretentious. The voice brands use when they want to feel like a person, not a pitch.
What I do
What I do.
What I bring to the booth
Young dad with a wink
Warm, a little self-aware, genuinely likable. Works well for family, lifestyle, and consumer spots.
Wry / dry
Deadpan with a pulse. Smart without being smug. The tone that makes people smile without knowing why.
Knowledgeable friend
Authoritative but approachable. For explainers, narration, and anything that needs to be trusted.